.YOU MAY certainly not know it, but different typefaces generate different emotions. Serif fonts, along with small movements at the ends of letters, are frequently found in publications and also papers. They appear respected and also reliable. Sans serif fonts, which are plain, can easily seem modern-day and casual. Aesthetic consistency offers viewers a sense that they know where they stand up it aids to develop depend on. When it comes to The Financial expert, it prepares the shade for our news.